Joe Dipierdomenico established Dia Oro Pty (“Dia Oro”) in 1993. Unable to afford a shop when he started in 1993, Joe had to visit each customer, relying on positive recommendations to underpin the growth of the business. In 1996 Joe opened his first store. Since then, Joe has build up a vast range of local and imported fine jewellery.
Throughout his career, Joe has acquired a broad range of skills and abilities in the areas of manufacturing fine quality jewellery and diamond purchasing, sales and marketing, management and administration. His commitment to Dia Oro has been integral to the overall success of the business.